Our Team

Mark started working for the company in October 1994 within the Distribution Centre on Arksey Lane in Bentley as a picker and packer in the stores. In 1996 he became responsible for the Trade Counter, which back in the 1990s was an extremely busy department within the facility and in 1997 he became the Assistant Warehouse Manager. In 1998 Mark decided to join the Internal Sales team and worked for the North East Sales office looking after a number of key accounts. 2002 saw him appointed as the joint Office Manager looking after a team of 4 members of staff. In 2005 the company moved to a new 42,000 square feet warehouse and in 2009 Mark took over the full sales office, with 8 members of staff working within his team. In 2011 the company decided to merge with MCG, their Motor Control Gear division and after this amalgamation, Mark now worked as the manager with 11 members of staff. In May 2014, he officially took over as the Business Manager of F4P...First For Performance.

Luke started his Career in 2001 as a warehouse operative at Cefco Witney, one of the Groups 5 facilities up and down the country . In 2002 Luke moved to Doncaster working as a warehouse operative at the Arksey Lane site in Bentley. During this time he worked in various positions, finally becoming the Despatch Manager in 2004. In 2005 when we moved to our new premises at Ten Pound Walk, Luke took on the new role of overseeing debits within the warehouse, but in 2006 Luke decided to move into our Internal Sales Team. Since then he has worked his way through the ranks and in May 2013, Luke became the F4P Office Manager. Since his appointment Luke has taken over a number of key accounts and regularly undertakes presentations at all levels of the business, Luke has established himself as a vital member of the F4P team and continues to drive the business forward.

Daniel Started his career in 2005 when we were still in our old building on Arksey Lane, Bentley. He has worked throughout the stores in various positions including Despatch, Goods In and the Collects Trade Counter. Daniel then decided to pursue a different career path and moved into the Sales Office in 2012. Since moving, Daniel has proved himself as a reliable member of staff who enjoys interacting with customers and presenting. Daniel attends trade events and larger exhibition’s such as the Elex Tool Fair.

Paul started working for the company in July 2005. Paul started out his career in one of In-house Division within the Cefco Group companies called MCG , Motor Control Gear. Paul started his carrier within the factory picking and packing orders within the dispatch department and distributing stock nationwide. In 2006 Paul was asked to join the MCG internal sales team and took this opportunity over seeing six CEF groups which were key accounts at the time. In 2008 Paul was approached by the company to become the first full time MCG Area Sales Manager working in the field and working face to face with CEF and their customers throughout the entire UK. After the amalgamation in 2011 when MCG joined F4P , Levante and Deluce in their the new Cefco Group distribution facility Paul still worked as an Areas Sales Manager for the MCG group. In more recent years Pauls role changed as he was asked to become a Business Development Manager for F4P, Levante and MCG Industrial. Paul looks after 8 key accounts by driving business back through CEF dealing with many major blue chip company ie: BBC DIY SOS and ITV Productions. In return this has given Paul a great opportunity making TV appearances and meeting well known celebrity stars which is his claim to fame.

After studying for a BA (Hons) in Creative Writing at the University of Bedfordshire, Emily moved to Crawley to be closer to her family. The move happened to coincide with a new store opening within a toy company founded by her uncle and his business partner. Emily helped to develop the Croydon store from 2012 with a team of just four people. With only three existing stores at the time of opening, Emily played a crucial role in helping to develop the business as a whole. Within two years Emily took on the role of Assistant manager and then quickly stepped up as store Manager. After seven years the business is going strong with eight branches across multiple regions. The company has held “Independent retailer of the year” two years running and a special recognition award at the Toy industry awards. Emily had sole responsibility for complete store merchandising, stock ordering, staffing and event organising along with many other duties. In December 2018 Emily helped the branch set a new company record for highest sales achieved in one day, a record which was set the previous year in the same branch. It was with a heavy heart but with much excitement that Emily decided she needed a new challenge for her career and joined Cefco group in January 2019. She now covers the South East of England looking after the F4P, Levanté and MCG brands.

Jason’s background included over 10 years retail experience before he joined the company in November 2011. He began his journey in a newly created warehouse role within MCG Industrial, however this was short lived as a couple of months later he was drafted into the MCG sales office, where he spent three years gaining skills and knowledge of the Motor Control Business. In October 2014 Jason joined the Cefco stores team and was soon promoted to Assistant Despatch Manager. Jason was also a key member of a small team that introduced and implemented the scanner system into the warehouse and also took responsibility for the trade counter. In November 2017 Jason then took on the role of overseeing the debit department, updating and modernising procedures, spending a further two years with the stores team. Whilst working in debits Jason enrolled in the talent pool training scheme, which was developed and introduced into the CEFCO Group, as a result he is now a member of F4P sales team full time.